Infuse Medical | Mobile Content Management System
At the center of every sound mobile strategy lies the ability to remotely manage the content and assets delivered to mobile devices in the field. Infuse Medical developed the mobile content management system (mCMS) to address the problems of distribution, compliance and versioning that exist with traditional print media. Arming medical device manufacturers with a customizable sales force management platform, the Infuse mCMS ensures document control, improves messaging consistency and monitors usage and distribution of content provided to the sales force. In short, Infuse mCMS raises the effectiveness of the lower half of your sales force.
Sales Force Usability
The Infuse mCMS gives field sales representatives instant access to approved documentation. With everything in one place, reps can quickly navigate the information, even filtering content by product, family, specialty or hospital function. Favorites folders and pre-call plans help arm your salesforce with the right content and tools prior to physician or institution detailing. During the sales call, a representative can mark documents of interest and email them on to the customer. Customizable, branded emails are sent to the receiving clinician/physician with links to download the documents allowing the system to track the full circle of interaction from that touch point. Sales and clinical staff become more confident and efficient knowing they have everything they need in the palm of their hand. And regulatory, compliance and marketing can sleep soundly, knowing everything in the application is vetted and approved.
Content Administration
The user-friendly backend provides even non-technical users with ultimate control over the content in the field. Administrators determine
1. Content Structure: Allows the admin to determine sorting criteria or folder structure to best categorize content
2. Independent Content Configurations: Allows the admin to create region, role or event specific configurations of the content.
3. Permissions: Permissions allow an admin to password protect a configuration, preventing the US field from having an OUS configuration.
4. Document Security: A three tier security profile allows the admin to determinesif a document is internal use only, external viewing only with no distribution or approved for external distribution.
5. Email Branding and Boilerplate: An admin can define the email branding and boilerplate, including regulatory warnings or fair balance statements
Reporting
Administrators have the ability to run reports on detailing sessions, files and clients.
The detailing session report provides date, rep, client, device identification UDID, GPS coordinates, and whether email was sent to client. This information is recorded once the email has been sent.
For those sessions in which an email is not sent, a non-session files report is generated that shows which files were accessed, who accessed the files and how long the files were opened. This report will not show who the client was for the session because the email fields were not filled out and send to the client.
The files report shows which files were accessed, who accessed the files, how long the files were opened and whether or not that file was sent in the email to the client. Additionally the report shows whether or not the file was accessed by the client including, first time access, last time access and cumulative openings. Administrators may choose to turn on the feature in which an email is generated to the rep each time any file is accessed by one of their clients.
Client report may include client name, address, phone, email, affiliation, specialty, country, association, and date of contact with rep name. This information is generated upon in-session email being sent.
Reports may be accessed by the administrator and viewed online or downloaded as a .csv files which may be imported and manipulated in Excel.
Cost Savings
Hard Costs: Printing costs, shipping costs and distribution time are drastically reduced if not eliminated entirely. Soft Costs: These include time spent distributing documents electronically to the field, especially by email. They also include ineffective messaging, poor sales blocking and tackling and inefficient usage of expensive clinical study data. |
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